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Baidu works with music association to share copyright gains with musicians.
In the afternoon of March 31st, the Baidu Inc and the Chinese Music Copyright Association announced a cooperation. The two sides will jointly establish the main channel of music copyright cooperation, which means that the music writers can obtain the relevant rights income through the main channel of the music phonetic collaboration.
On the Internet, all kinds of music copyright owners are widely distributed. How to find an effective way of authorization is a great challenge to the digitalization of music. Baidu is the first Internet company to build copyright cooperation with the Music Association.
It is revealed that since 2008, Baidu began to cooperate directly with the rolling stone, sausa, EMI and other songwriters to obtain the right to use the related musical compositions on Baidu. Based on the cooperation between Baidu and Phonetic Association, the main channel of authorization in the digital environment of music works is further established. The licensing fees of relevant music works are paid by Baidu to the sound collaboration, and the relevant rights holders are transferred according to the relevant regulations.
Zhu Guang, vice president of the Baidu market and public relations, said that Baidu has always attached importance to the protection of intellectual property rights, and will actively explore the new mode of feedback to the music copyright owners through its own efforts and actively working with relevant institutions. Internet music is a very popular network application for 400 million netizens in China. On the one hand, Baidu music platform will use better products and techniques to provide better quality music experience for Internet users. On the other hand, we always think that the songwriter is the fundamental driving force for the prosperity of the digital music industry. Our cooperation is a major milestone in our long-term adherence to digital music and the return to copyright.
Liu Ping, deputy director general of the Chinese Music Copyright Association, said that the phonetic association is the only collective management organization for music copyright in China, representing the rights and interests of the most extensive music copyrights in domestic and international music, and Baidu is the largest digital music sharing platform in China, which brings together the needs of more than 400 million netizens. The two sides play their own advantages to solve the outstanding problems of digital music copyright authorization in the industry for many years, which is of historic significance to the whole digital music industry in China.
Liang Kangni, general manager of the Baidu Music Department, said that since last November, Baidu has been actively exploring the effective ways to protect the rights and interests of the right of a word, and according to the overall use of the Baidu music platform to make a careful formulation and evaluation of the scheme, and the Baidu will regularly provide each song to the Phonetic Association. Broadcast and download data reports, which have been in operation for more than a year, and have been approved by cooperative agencies. In order to ensure that the cooperation can truly be fair and transparent to the copyrighted part of the word, Baidu is also developing a new system that will support all copyrighted copywriters to get their own works on the Baidu music platform to play the number of downloads.
At the same time, Liang Kangni introduces the right of music copyright, which mainly includes the copyright and the right of adjacency. The main rights and interests of the former are the songwriters and the copyright organizations, the main rights and interests of the latter are the artists and the record companies. In addition to the cooperation of word copyright, Baidu has also signed a cooperative agreement with more than 80 record organizations worldwide on the right to adjacency, and is still further negotiating with other record organizations.